I am an efficient and experienced graphic designer with 15+ years of experience in creating high-quality visual content for various mediums. Proficient in graphic design software and skilled in layout design, typography and illustration. Proven ability to work collaboratively with marketing and design teams to meet deadlines and maintain brand consistency. Stay up-to-date with industry developments and tools.
September 2020 – Present
Graphic Designer / Creative Lead
Oversees all design projects from initial concept through final delivery
Creates visually appealing marketing materials including brochures, flyers, and social media graphics
Collaborates with clients to translate ideas into compelling visual concepts
Executes projects with consistency in branding and adherence to deadlines
Develops innovative visual solutions tailored to target audiences
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Designs logos that align with brand identity and messaging
Produces packaging designs that stand out in retail environments
Crafts infographics to communicate complex information clearly and effectively
Works cross-functionally to ensure cohesive branding across all channels
Conducts market trend research and competitor analysis to inform designs
Presents concepts professionally and integrates client feedback
Manages multiple projects with strong attention to detail and timelines
Optimizes images for web usage while maintaining high quality
Implements user-centered web design principles
Designs engaging visual content that enhances social media performance
Develops compelling presentation decks for client proposals and internal use
Designs and produces high-impact print materials for trade shows and events
Streamlines workflow through efficient file organization and management
Ensures print quality through direct coordination with vendors
Maintains consistent brand identity across all visual materials
Mentors junior designers and contributes to team development
Actively participates in creative brainstorming and idea generation
Recognized for delivering outstanding design work and project outcomes
Explores and adopts new tools and techniques to enhance productivity
Upholds and enforces brand guidelines as a visual identity advocate
Partners with copywriters to align visual and written content
Builds and maintains strong client relationships through reliable delivery
Continuously improves designs based on user feedback and usability testing
November 2007 – September 2020
Graphic Designer – Nation Media Group
Served as a Graphic Designer supporting Nation Media Group’s newspapers, magazines, and digital platforms. Collaborated closely with editors and reporters to develop compelling visual storytelling content, including magazine covers, infographics, and photo essays.
Responsibilities
Created editorial illustrations and pictorials based on stakeholder feedback
Developed new design styles and maintained a library of layout variations for editorial use
Designed digital assets for websites, including slideshows, motion graphics, and interactive visuals
Edited and processed images for print readiness while ensuring quality standards and proofing accuracy
Managed assets from editorial, advertising, and clients, ensuring compliance with print standards and maintaining the DTI digital archive
Key Achievements & Skills
Designed brochures, flyers, and social media visuals that enhanced brand messaging
Collaborated with cross-functional teams to deliver brand-aligned creative solutions
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Developed content for print and digital campaigns that increased brand visibility and engagement
Created multimedia presentations for client pitches and internal communications
Effectively managed multiple projects while meeting deadlines and maintaining quality standards
Conducted market research to inform design direction and incorporate industry trends
Worked with clients to translate brand objectives into clear, impactful visuals
Integrated written content seamlessly into design layouts in coordination with copywriters
Applied user-centered design principles to web and mobile interfaces
Contributed to brainstorming and brand development sessions
Conducted quality assurance checks prior to production
Maintained an organized archive of design assets and project versions
Designed logos and branding elements tailored to client vision and strategy
Produced illustrations, infographics, and packaging to support marketing initiatives
Collaborated with developers to design responsive website interfaces
Created intuitive user interfaces for mobile applications
Boosted social media engagement through compelling visual content
Delivered original branding visuals for product launches and rebrands
Utilized typography, layout, and color theory to elevate design effectiveness
Incorporated client and user feedback into iterative design improvements
Pursued continuous learning of design trends, tools, and best practices
Ensured accurate print production through coordination with vendors
Managed outsourced creative resources and vendor relationships
Presented design concepts to internal stakeholders and external clients
Contributed to the development and maintenance of brand guidelines
Created wireframes and prototypes to support efficient development
Participated in usability testing to refine UI/UX designs
Received recognition in company-wide competitions for excellence in design
Consistently achieved high client satisfaction through clear communication and quality delivery
January 2004 – November 2007
Multimedia Designer / Production Assistant
Received, verified, and prepared broadcast materials for television commercials and advertising content
Designed the company’s quarterly magazine and corporate stationery, maintaining brand consistency
Produced 2D motion graphics for television programming to enhance viewer engagement
Edited video content for commercials and program segments, ensuring high production quality
BA Journalism & Media Studies (Public Relations)
University of Nairobi
Sep 2013 – Dec 2019
GPA: 3.22
Diploma in Graphic Design Communication
Technical University of Kenya
Jan 1999 – Dec 2001
Staff Recognition Awards
Einstein Award – Editorial
Nation Media Group PLC
April 2014
Design Kenya Society
Member (Present)
Kenya Union of Journalists
Member (Present)
Media Council of Kenya
Member (Present)